Driving Innovation and Growth Using Blue Ocean Strategy

In crowded markets, many organizations compete on the same “red-ocean” terms-cutting prices, improving features, and fighting for a share of existing demand. Blue Ocean Strategy offers a systematic way to create uncontested market space, making competition irrelevant and opening new growth avenues.

This programme equips participants with the frameworks and tools to identify, design, and launch blue-ocean moves that drive sustainable revenue and market expansion.

• Blue-Ocean Fundamentals
• Six-Path Framework
• Four-Actions Grid & ERRC Canvas
• Value-Capture & Business Model Design
• Launch & Scaling
• Metrics & Governance

• Senior Managers and Executives for corporate strategy.
• Business-development leaders and Product-Portfolio Managers.
• Innovation champions, Intrapreneurs, and R&D Heads.
• In crowded markets, many organizations compete on the same “red-ocean” terms-cutting prices, improving features, and fighting for a share of existing demand.
• Blue Ocean Strategy offers a systematic way to create uncontested market space, making competition irrelevant and opening new growth avenues.
• This programme equips participants with the frameworks and tools to identify, design and launch blue-ocean moves that drive sustainable revenue and market expansion.
• Anyone who wants to move their organization from “me-too” competition to market-creating growth.

By the end of this Training, participants will be able to:

• Understand the core concepts of Blue Ocean Strategy and how to differ from traditional competitive analysis.
• Apply the Six-Path Framework to uncover new market opportunities that are currently hidden.
• Use the Four-Actions Grid and the Eliminate-Reduce-Raise-Create(ERRC) canvas to reconstruct value curves.
• Develop a viable Blue-Ocean business model and a clear value-capture plan.
• Create a launch roadmap that aligns internal capabilities with the new market offering.
• Establish metrics to monitor the performance of the Blue-Ocean initiative and adjust course as needed.

• A clear, repeatable process for discovering untapped market space.
• Practical tools that can be applied immediately to existing products lines or new ventures.
• A roadmap that aligns cross-functional teams around a common growth vision.
• Enhanced ability to differentiate offerings in a way that is hard for competitors to replicate.

DATE:

CGFL06,Ground Floor Cancer Block, Eleganza Building 1, Commercial Road, Apapa Lagos.