Strategic Entreprenuership Development

Many businesses in Nigeria fail within 5 years due to weak strategy, poor market positioning, and limited innovation. This course equips both new and existing entrepreneurs with strategic tools to build resilient, scalable.

Entreprenuership Mindset & Opportunity Mapping

1. Strategic Thinking
2. Effectual vs Causation
3. Scanning for gaps in Nigerian markets

Business Model & Value Innovation

1. Business Model Canvas
2. Blue Ocean Strategy
3. Pricing for Africa

Market Strategy & Customer Development

1. Segmentation
2. Go-to-Market
3. Digital Channels
4. Customer Interviews

Financial Strategy for Growth

1. Unit Economics
2. Cash Flow
3. Bootstrapping
4. Investor Readiness

Risk, Legal & Operational Strategy

1. CAC
2. Tax Basics
3. Contracts
4. Compliance
5. Scaling Systems

Strategic Action Planning

1. OKRs
2. Milestones
3. Ecosystem Mapping
4. Pitching

• Prospective and practicing entreprenuers
• SME owners
• NYSC corps members
• Startup Founders

By the end of this Training, participants will be able to:

• Identify market gaps and validate business opportunities using strategic frameworks.
• Design a viable business model and growth strategy.
• Apply innovation, risk management, and competitive positioning tools.
• Develop a strategic action plan for their venture access funding, partnerships, and ecosystem support effectively.

DATE: 11th – 15th May, 2026

CGFL06,Ground Floor Cancer Block, Eleganza Building 1, Commercial Road, Apapa Lagos.