Managerial Leadership in Sales and Marketing

In today’s fast moving Nigerian market ,sales and marketing leaders must combine strategic vision with day-to-day execution. They are expected to inspire their teams, align activities with corporate goals, and deliver measurable revenue growth while building strong customer relations.

This programmme is designed for managers who lead sales or marketing functions and want to strengthen their leadership capabilities, improve cross-funtional collaboration, and drive results in a competitive environment.

• Strategic Alignment
• Leadership Fundamentals
• Data-Driven Planning
• Customer-Centric Execution
• Team Development & Talent Management
• Process & Pipeline Management
• Change Management

• Sales managers, regional sales leads, and team leaders.
• Marketing managers, brand managers, and campaign coordinators.
• Professionals who have a functional background on either discipline and are now responsible for leading people and driving results.

By the end of this Training, participants will be able to:

• Articulate a clear sales-and-marketing strategy that supports the organisation’s overall objectives.
• Lead, motivate and develop a high-performing team, using coaching, feedback and performance-management techniques.
• Apply data-driven decision-making to plan campaigns,forecast sales and allocate resources effectively.
• Foster a culture of customer focus and brand advocacy across both functions.
• Manage the sales-marketing interface to ensure consistent messaging, lead quality and pipeline health.
• Implement best-practice process for territory management, pipeline review and campaign execution.

• Participants gain a clear framework for aligning sales and marketing efforts with business strategy.
• Improved coaching and feedback skills lead to higher team productivity and lower turnover
• Data- driven planning reduces guesswork and improves forecast accuracy.
• Stronger collaboration between sales and marketing enhances lead quality and shorten sales cycle.
• A tool kit of templates (strategic plan, pipeline dashboard, coaching checklist) ready for immediate use.

DATE:

CGFL06,Ground Floor Cancer Block, Eleganza Building 1, Commercial Road, Apapa Lagos.

In today’s dynamic and competitive work environment, the need for effective leadership and sound administrative practices cannot be overstated. Public and Private Sector Organizations are increasingly dependent on leaders who can inspire teams, implement strategies, manage change, and drive productivity through competent administration.

However, many workplace leaders including those in government are promoted based on technical competence rather than leadership capacity. This results in gaps in communication, coordination, team development, and decision-making.This training is designed to close that gap by equipping participants with the knowledge, skills, and tools necessary to lead and administer effectively in their respective roles.

• Foundations of Leadership in the Workplace
• Administrative Excellence and Workplace Dynamics
• Problem Solving, Accountability and Performance

• Unit and Departmental Heads
• Project Managers and Team Leads
• Human Resource and Administrative Personel
• Officers Transiting into Leadership Roles

By the end of this Training, participants will be able to:

• Understand principles and styles of effective leadership.
• Apply leadership and administrative skills to enhance workplace performance
• Improve communication, delegation and team building abilities.
• Manage workplace conflict and change constructively.
• Strengthen organizational planning, accountability and decision-making.

DATE: 8 – 12 June, 2026

CGFL06,Ground Floor Cancer Block, Eleganza Building 1, Commercial Road, Apapa Lagos.